Entrepreneurial & Startup Cohort Brochure

Module 1: Strategic Foundation

Focus: Building a strong business foundation, strategy, and market fit.

 Week 1: Introduction & Goal Setting

Develop clear, actionable milestones for your startup’s three-month

journey.

Establish strategic objectives based on your current position and market

potential.

 Week 2: Business Model Optimization

Analyze and refine your business model for scalability and sustainability.

Identify your target customer segments and value propositions.

 Week 3: Go-to-Market Strategy

Develop a tailored go-to-market strategy, including customer acquisition

plans and growth channels.

Understand product-market fit and positioning within your niche.

 Week 4: Market Research & Competitive Analysis

Explore the competitive landscape and conduct in-depth market

research.

Identify emerging trends and how to leverage them for your startup.

Module 2

Scaling & Investment Readiness

Focus: Preparing for growth, investment, and business expansion.

Week 5: Investment Pitch Deck Review

Refine your pitch deck and ensure it clearly communicates your vision.

value proposition, and financial projections.

Receive feedback from industry experts on how to tailor your pitch to

investors.

Week 6: Financial Planning & Projections

Create a detailed financial plan that includes cash flow management,

revenue forecasting, and expense tracking.

Learn how to present financial data convincingly to investors.

Week 7: Investor Relations & Funding Strategy

Build an investor outreach strategy, including understanding what

investors are looking for in a startup.

Establish connections with potential investors and learn how to nurture

those relationships.

Week 8: Business Development & Strategic Partnerships

Explore strategies for forming partnerships that can accelerate your

growth.

Learn how to build and negotiate long-term strategic alliances.

Module 3:

Growth, Marketing, & Talent Acquisition

Focus: Strengthening your team, marketing efforts, and operational growth.

Week 9: Marketing Strategy & Brand Building

Develop a marketing plan that includes digital marketing, PR, and

branding strategies.

Explore cost-effective marketing techniques and storytelling to elevate

your brand.

Week 10: Talent Acquisition & Team Building

Learn effective hiring strategies to attract and retain top talent.

Discuss organizational growth, team dynamics, and leadership

development.

Week 11: Scaling Operations

Discuss operational scaling strategies, including how to improve

processes and maintain efficiency as you grow.

Explore tools and resources to manage your expanding operations

effectively.

Week 12: Final Review & Next Steps

Review the progress made over the past three months and evaluate

outcomes.

Establish a roadmap for the next 6–12 months, focusing on long-term

sustainability and growth.

Summary of Support

 Duration: 12 weeks (once-a-week meetings)

 Mentorship & Coaching: Weekly 1-hour sessions with industry experts

 Focus Areas: Strategic development, investor readiness, marketing, talent

acquisition, and growth

 Outcomes:

By the end of the three months, candidates will have a refined

strategy, investment-ready pitch, clear marketing plan, and a roadmap for scaling

your business.